Bespoke commissions
Custom escape games, built around your brand.
The games in our roster are just the start. When you are launching a product, opening a venue or running a campaign, we design a brand-new escape game around it, so your guests play their way straight into your message.
- We build
- A one-of-one game
- Around
- Your product or venue
- For
- Launches & activations
- Brief
- Confidential, NDA-ready
The work
What a built game looks like.
Every game we run started as a blank page: a story, then puzzles, printed props, signage and hosts in costume. These are real photos from our own game days around Singapore. A commission gets the same treatment, built around your brief.
Why commission
Your product becomes the puzzle.
Most team-building runs on games that already exist. Our highest-impact work is the opposite: a game designed from a blank page around your brief. Your product is what teams unlock, your venue is the board, and your message is the story they carry out with them. It is marketing people actually want to play.
Your product
The thing you are launching becomes the object teams unlock, handle and remember, not a logo on a slide.
Your venue or space
A new outlet, gallery or attraction turns into the game board, so guests explore every corner to win.
Your message or content
Dry content, safety briefs, brand values or a campaign line, rebuilt as puzzles people actually want to solve.
What brands commission us for
Built for the moment you are marketing.
Product launches
Put a new product in guests’ hands as the centrepiece of a game built around its story.
New venue openings
Fill a new outlet or attraction with buzz by turning the space itself into the experience.
Marketing & activations
Awareness campaigns and roadshows that get your audience to lean in, play and share.
Festive & public events
Chinese New Year, Halloween, Christmas and public mass events, gamified across your location.
How a commission works
From brief to game day.
- 01
Brief & discovery
We learn your product, venue, audience and what you want people to walk away knowing.
- 02
Concept & story
We pitch a storyline and game concept that puts your brand at the centre, with a treatment you sign off.
- 03
Design & build
We design the puzzles, script the facilitators and build the props, custom-fitted to your space and message.
- 04
Live event
We run it end to end on your date and venue, for 10 to 1,000+ guests, then hand you the highlights.
Proven where it counts
We have designed custom games and campaigns for government and private-sector clients, from single-product activations to islandwide public events, since 2013.
Good questions
Custom game FAQ
What is a custom escape game?
A custom, or bespoke, escape game is one we design from scratch around your brief. Your product, venue or message becomes the story and the puzzles. Unlike our ready-made games, everything from the plot to the props is built for your launch, campaign or event.
Why commission a custom game instead of a ready-made one?
A bespoke game puts your product, venue or message at the centre, so guests engage with it directly rather than a generic theme. It is the format brands choose for product launches, new venue openings and marketing activations, where the game itself carries the message.
How long does it take to design a custom game?
Lead time depends on scope, but a typical bespoke game runs a few weeks from brief to game day. Tell us your date early and we work back from it. Larger builds with custom props or a whole-venue takeover need more runway.
What can you turn into a game?
Your product, your content or message, and your space. We have gamified everything from a single product to an entire venue, for brand awareness, festive activations and public mass events.
Is our brief kept confidential?
Yes. We are used to working on unannounced product launches and venue openings, and we are happy to sign an NDA before you share anything.
How much does a custom escape game cost?
Because every commission is scoped to your brief, group size and venue, we price each one individually. Share what you are planning and we will come back with a proposal. We are non-GST registered, so there is no GST on top.
Request a proposal
Tell us what you're launching
Your product, venue or campaign, your date and rough group size. We will come back with a concept and a proposal for a game built around it.